Welcome to the Full Cowboy Journal: Insights from the Inside of the Merchandise Industry

Full Cowboy was built off the experience that both Josh and I (Geremy) gained while working at AS Colour. As the AU Sales Rep and Music Merchandise Account Manager, we had the unique opportunity to see different sides of the industry and learn the nuances that make the merchandise world tick.

TikTok, Reels, and LinkedIn posts are great, but there’s a deeper ‘why’ behind the strategies that really work in merchandise. We wanted to create a space where we could break down these ideas in detail and provide a resource for anyone interested in the industry—whether you’re a creative, a business owner, or just curious.

This journal is a work in progress (as is everything), but here’s a glimpse of the topics we plan to explore:

• Choosing the right blanks for your merch

• Why some merchandise drops succeed more than others

• How branding connects to physical products

• Comparing decoration methods (embroidery, screen printing, DTG, DTF)

• Tips for selling your products online

• Personal brands & merchandise (pitfalls & successes)

• How major brands leverage local decorators to their advantage

Our goal is to publish one in-depth post each week that dives deep into a topic relevant to the merchandise industry.

Next week we’re gonna rip in fr & thing we’re going to cover is how to build some attention/buzz around an online merchandise drop.

If you’re interested in gaining practical insights into the merch game, sign up for our weekly newsletter, and you’ll get fresh content straight to your inbox every Friday. We promise to keep it bite sized but still packed with value.

Hopefully y’all get some insights from us that can help on out.

Gez